Arzu Studio Hope

  • The paracord bracelets from ARZU Studio Hope help Afghan women break the cycle of poverty.
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  • ARZU Studio Hope provides Afghan women steady income and access to education.
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  • Purchasing an afghan rug from ARZU Studio Hope means providing Afghan women with access to education and steady income.

ARZU, meaning “hope”, transforms lives by empowering Afghan women to lift themselves and their families out of poverty through ethical, artisan-based employment, education, and access to healthcare, thereby changing the way they see the world and their place in it.  ARZU is an innovative model of social entrepreneurship with a mission to create economic stability for communities in need.

Through the sale of Afghan-made rugs and Peace Cord® bracelets, ARZU STUDIO HOPE supports a holistic approach to sustainable poverty alleviation through artisan-based employment that empowers Afghan women. Women, earning fair labor wages, weave exquisite hand-knotted rugs and paracord bracelets. Innovative social benefit practices drive transformational change by providing grassroots access to vital education, healthcare, clean water and sustainable community development programs.

ARZU’s vision is to drive peace through prosperity by linking good-paying jobs to behaviors that drive long-term sustainable change. What began as a concept twelve years ago has now matured into a working, humancentric, design thinking system ready to be replicated, adapted and scaled by organizations and governments elsewhere in the world.





Case studies

Jobs + Education + Healthcare = PEACE

White paper JKP Innovations

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